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Our mission is to give every consumer in America a free analysis of their insurance company. For the first time, consumers have the power of big-data analytics available. Finally, consumers can know what’s good and what’s bad about their insurance company.

We help consumers by solving the following problems consumers face:

  • Show which companies offer the best price, protection (claims payment history) and service
  • Make insurance easy-to-understand

The result of our service is that consumers have the ability to save money, buy better protection and get the best service.




Mission Enabled by Technology

ValChoice applies advanced information technology, sophisticated quantitative analysis and data mining to calculate the value of the insurance you buy. Most importantly, our analysis is easy-to-understand. We show how good every insurance company is using a fuel-gauge-style image. For the first time ever, every consumer of insurance can know if the company they are buying insurance from is charging a fair price for the protection and service they deliver.

This mission is the result of many years of competing in hyper-competitive, high-technology markets. High-technology markets rapidly adopt new technology and new processes in order to reduce operating costs and improve customer satisfaction.

The benefit of transparency and easy-to-understand analytics is proven in many markets. Finally, consumers of insurance have these powerful shopping tools available, too.

An Independent View

We are independent and unbiased. The ValChoice rating system is not influenced by insurance companies. Unlike other companies that rate insurance companies for consumers, we are not:

  • Paid commissions for selling their products. We don’t sell insurance
  • Paid to do surveys showing how good an insurance company is
  • Wholly or partially owned by any insurance company

We’re independent and unbiased. That makes us a unique, trusted source of information about insurance companies.

ValChoice mission graphic

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