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Walmart Enters Auto Insurance Business

This is great news for consumers looking for cost-effective auto insurance. The broad reach of Walmart as a retailer and their laser focus on providing low-cost offerings will help consumers save money on auto insurance.

Walmart Enters Auto Insurance Through Partnership

The world’s largest retailer is partnering with AutoInsurance.com, a price-comparison and shopping website. The website was created after Walmart approached parent company Tranzutary Insurance Solutions with the idea to create an integrated auto insurance service that lets consumers shop for and purchase policies on one site, instead of directing them to the individual sites of specific insurance providers when they’re ready to buy.

After piloting the service last year in Pennsylvania, it’s now available in eight states, with plans to roll out nationwide in the coming months. The site pulls in your existing insurance policy and lets you compare rates across companies including Progressive, Travelers, Esurance and Safeco. It allows shoppers to buy policies directly from AutoInsurance.com.

“This is something Walmart had been studying and hearing a lot from their customers on,” says Daniel Eckert, senior vice president of services at Walmart. “As we started to investigate what was out there in the marketplace, there was no simple, accessible, transparent way to do auto insurance.”

As Walmart enters auto insurance they will not operate the service but will serve as the sole marketing partner to promote the website. Walmart will have displays in store entrances and in store aisles, as well as promote the service on its own website. It will receive monthly payments for each store where the service is promoted, Eckert says.

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