Have you ever wondered what Donald Duck and your insurance company have in common? Recently Disney started using what they call the MagicBand. The MagicBand is a wristband you wear while a Disney guest that functions as the combination of ticket, key and credit card.
For those of us that are drawn to the capabilities of high-technology, the MagicBand used by Donald Duck and his friends at Disney is one of the latest thrills in life. For those with a paranoid bent, Disney may as well have been co-opted by the NSA into spying on Americans.
Donald Duck and Your Insurance Company
The advancement in technology has made it possible for Donal Duck and many others to track you in ways unimaginable to most. That is the reality of the high-tech world that we live in. Now we all need to figure out collectively and individually how to cope with the impending lack of privacy.
These new technologies will transform many industries, including home, auto and health insurance. The key for consumers is to understand the risks associated with adopting these technologies. Sign up to follow Injured Money by clicking on this link and we will bring information to you about how these emerging technologies will effect you.
To read about how Donald Duck has implemented the MagicBand at Disney and what other industries are doing to provide similar service, read on.
“We’re in a period of experimentation with wearables,” says J.P. Gownder, VP and analyst at Forrester Research. “It’s still the Wild West.”
Yes, there will be paranoia and rejections as stores, restaurants, and ballparks try out wearables paired with IoT to track customers at their locations and offer them discounts and services. Yet, at the same time, more and more users — especially among the younger generation — are flexible about privacy if you give them a great experience, Gownder says. And privacy fears tend to subside over time.
No comments yet.